Friday, July 9, 2010

BluePrints Quickie: Travis Takes AppleT&T's Side!

So, since I tend to type a lot about a lot, I'm going to start covering some stories and try to be brief! And to break it in, I'll talk for as long as I can stand about how I'm on AT&T and Apple's side!

So, recently there was a class action lawsuit filed against Apple and AT&T, basically claiming that people who have ever bought an iPhone through AT&T signed a 2 year contract for the service, but were never informed that the iPhone was going to exclusively be offered by AT&T for 5 years, which causes customers to be essentially signed up for 3 additional years. That's the suit. Now, I'm all for Apple and AT&T paying for the awful business moves and products they both put out, but this is ridiculous! The lawsuit basically assumes that users will resign a contract for new versions, which they definitely aren't required to do. More importantly, once the contract is up, you are more than free to unlock it and move to another GSM carrier. It is ultimately no different than any of the other phones offered by AT&T.

This case is beyond illogical and insanely frivolous, but let's take a bit of humor from it. AT&T, THIS IS HOW MUCH PEOPLE HATE YOU! They are willing to take up a massive class action lawsuit that will most likely go on for far longer than the exclusivity itself will, all in order to say "Hey Apple, WTF are you still doing with them?" And sadly, I agree. Apple would be far better served breaking the exclusivity contract, because I guarantee the amount of money they'd make, even if they only went to T-Mobile would more than make up for however much AT&T sued them for. And that was a BluePrints Quickie!

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